In 2008, we added a state-of-the art Watch Department to our store, eventually becoming a Rolex Plaque Service Center. Here’s what this means for you:
All of our customer’s mechanical movements are serviced in a room known as the Clean Room. This room has its own air-filtration system, with positive pressure in the room. This system is equipped to keep dirt out of the room when the door is opened and closed. This ensures dirt and other fine particles do not get in the movement when the caseback is open and the movement is being serviced.
Our Refinishing Room is where case and bracelet refinishing occurs. This negative pressure room is separate from the Clean Room. Having negative pressure keeps dirt and other fine particles confined to this area and helps keep the common areas of the Watch Department clean and more efficient. Equipped with lapping machines and variable speed motors on our polishing machines, this allows us to restore our customer’s watch cases, bezels and bracelets to like-new condition.
Every Rolex endures rigorous testing to ensure Rolex standards. While in the Quality Control Area timepieces are tested on a wear simulator in multiple positions that mimic every day wearing habits of the individual. The timing and performance of the timepiece is scrutinized and perfected during this process. During the final stage of quality control every aspect of the service is checked one final time before the timepiece is wiped down and put in our service pouch and equipped with a two year international service guarantee.