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In 1926, the house of “Veuve de Philippe Hüther”, a watch dealer and craftsman, registered the trademark “The TUDOR.” TUDOR was established in Geneva for Rolex founder Hans Wilsdorf and, after ten years, the house passed down the brand to Wilsdorf. As the Second World War came to an end, Hans Wilsdorf wanted to see the brand grow, he wanted to give it an identity truly its own. On March 6, 1946, Wilsdorf created “Montres TUDOR S.A.”, a marvel of design, with models crafted for both men and women. Rolex would guarantee the technical, aesthetic, and functional characteristics, along with the distribution and after-sales service.
Explore TUDOR’s diverse range of exceptional watches.
“For some years now, I have been considering the idea of making a watch that our agents could sell at a more modest price than our Rolex watches, and yet one that would attain the standard of dependability for which Rolex is famous. I decided to form a separate company, with the object of making and marketing this new watch. It is called the TUDOR watch company.”
A world of microprecision within every TUDOR watch. There is a delicate balance involved between technical innovation and strength of design. To ensure nothing less than absolute perfection, the components in a TUDOR watch have been relentlessly tested to the most precise details. Study the movement. Nothing less than perfection. The TUDOR watch continues to set itself apart, with an undeniable style, high performance, and an unshakeable resilience. This high-precision mechanism is built to last. Exceptional materials, durability, and timeless design make each watch a unique work of art.
David Beckham is a master of stamina and determination. He expects the same from his timepieces. That’s why he chooses to wear the Black Bay Chrono, a COSC-certified chronograph crafted with column-wheel manufacture caliber. This timepiece draws inspiration from TUDOR’s roots in diving and motorsports. The Black Bay Bronze is another favorite. It is a 43-mm divers’ watch inspired by the brand’s proud history. It’s fitted with the TUDOR Manufacture Caliber MT5601.
Jay Cho’s art is the perfect representation of his daring and innovative spirit. This fearless mentality inspired the short film TUDOR released, in which Chou effortlessly drives a sports car on a historical oval racetrack in Montlhéry, France. Eventually, he races through time, a magical moment inspired by Jay Chou’s work in film, as well as classic time travel movies from the 80’s. The film represents the idea of iconic images of the past continuing to impact watchmaking culture, music, and other forms of art today. For fans of Chou’s work, we paid a subtle homage to one of Chou’s earlier films, in which he played a car enthusiast.