Our Trade Up Program - For Love That's Grown

Why couples choose to upgrade their diamond ring

Over the years as a marital bond strengthens, it is natural to become more and more overwhelmed with how much you truly love the person you’re spending the rest of your life with. Couples have been upgrading their diamonds for decades; not because their original stone wasn’t exquisite, but to celebrate and capture everything their love has endured.

Twenty-five, fifty and sixty year anniversaries have been commemorated with new, larger diamonds that represent the length of love that powerful.We’ve also helped customers pass their original rings on to their own children, and guided them in choosing an upgrade of their own. Often times, upgrading your stone is an indication of great love, and has great sentimental value.

The basic idea is simple: bring in your original engagement ring, and we will credit the value of the purchase price toward a new, larger diamond purchase.