Our Trade Up Program - For Love That's Grown

As life changes and love evolves, you may feel compelled to upgrade your diamond to represent everything your love has endured. We're honored to continue celebrating your commitment.

Why couples choose to upgrade their diamond ring

Over the years as a marital bond strengthens, it is natural to become more and more overwhelmed with how much you truly love the person you’re spending the rest of your life with. Couples have been upgrading their diamonds for decades; not because their original stone wasn’t exquisite, but to celebrate and capture everything their love has endured.

Twenty-five, fifty and sixty year anniversaries have been commemorated with new, larger diamonds that represent the length of love that powerful.We’ve also helped customers pass their original rings on to their own children, and guided them in choosing an upgrade of their own. Often times, upgrading your stone is an indication of great love, and has great sentimental value.

The basic idea is simple: bring in your original engagement ring, and we will credit the value of the purchase price toward a new, larger diamond purchase.

Upgrade your Diamonds

Visit us in our showroom to see what's new, and browse options for upgrading your diamond. You can always call 812.476.0651 or fill out the form below and we will be happy to help you with any questions you may have.