This year, Casio America Inc. is donating $20,000, regardless of sales, to the Breast Cancer Research Foundation® (BCRF). BCRF is dedicated to ending breast cancer by advancing the world’s most promising research.

For more information about BCRF,
visit www.bcrf.org

The DW5600PK, a black G-SHOCK with subtle pink accents, was designed to raise awareness and support for Breast Cancer Awareness Month

These G-SHOCK watches embody the Casio commitment to pink ribbon campaigns, which raise awareness of the importance of early detection, diagnosis and treatment of breast cancer. G-SHOCK and Pink Ribbon are natural allies, sharing a dedication to building a world where everyone can be healthy, is free to be themselves, and never misses out due to illness.

To join G-SHOCK and participate in the movement, keep an eye out for fundraising campaigns and events around the world throughout “Pink October,” which is breast cancer awareness month, when the pink ribbon is out in full force.