New Releases from Rolex: What We Pre-Ordered at Baselworld 2018

May 18, 2018


Rolex unveiled their latest models at Baselworld 2018, and we were lucky to be amongst the attendees yet another year.

While exploring the show, we had the opportunity to pre-order the timepieces that piqued our interest the most. Here are the Rolex models we selected this year, and are most excited about.

The New GMT-Master II

The GMT-Master isn’t new— in the 1950s, it was used to aid pilots in their navigation and, over the years, has become an icon. Coined as the perfect watch for global travelers, this model was designed to display time in two different time zones at once.

For the very first time, the GMT-Master II is available with the red and blue graduated, ceramic bezel (aka the ‘Pepsi’ bezel) in Oystersteel, with a five-link Jubilee bracelet — calling to mind the colors used on the original GMT-Master in 1955.

Rolex also introduced the GMT-Master II in:
  • 18ct Everose gold
  • Oystersteel and 18ct Everose gold

Both Everose styles are fitted with a brown and black bezel, nicknamed the ‘Root Beer’ or ‘Guiness’ bezel for being reminiscent of the dark, frothy drinks. On all of the dials, you can find the name GMT-Master II inscribed in powdered rose — a nice yet subtle touch!

Additionally, this 40mm watch is powered by the new caliber 3285 with a 70-hour power reserve.

The New Datejust 36

Rolex’s Datejust is the archetype of the ‘classic watch’ thanks to its timeless function and aesthetics. With the new generation Oyster Perpetual Datejust 36, Rolex is removing gender identity. It’s no longer ‘a man’s watch’.

The case sides and lugs have been redesigned and, for the first time, this model is equipped with the caliber 3235 movement to deliver a power reserve of 70 hours.

Our favorite option is the Everose gold style, fitted with a white dial sporting 18ct rose gold Roman numerals and a fluted bezel.

Like all Rolex watches, the Datejust 36 is covered by the Superlative Chronometer Certification. Rolex has been using the term ‘Superlative’ on their dials to help explain that their watches don’t just meet Chronometer standards, but exceed them. The accuracy of their watches is determined through a series of stringent external and internal tests to guarantee precision, power reserve, waterproofness, and more.

The New Datejust 31

Adorned with 46 brilliant-cut diamonds, the Datejust 31 is nothing shy of a showstopper. Rolex uses only the highest quality natural stones, and all their gemstones — both diamonds and colored stones — must meet rigorous verification standards.

This striking timepiece is available in:
  • 18ct yellow gold, fitted with a malachite (a bright green mineral) dial
  • 18ct white gold, fitted with a white mother-of-pearl dial
  • 18ct Everose gold, with a diamond-paved dial inlaid with pink mother-of-pearl butterflies

The Oyster case is a symbol of waterproofness, and gives this model optimum protection for its high-precision movement. It is guaranteed waterproof to a depth of 330 feet.

The new version is powered by the caliber 2236 movement for the first time, providing a power reserve of 55 hours.

Rolex stands as one of our most-trusted luxury timepiece brands offered at Brinker’s Jewelers, and for good reason. They continued to surpass expectations at this year’s Baselworld show.

If any of the new models have piqued your interest (expected to arrive in the showroom later this summer), talk to one of our Watch Specialists to learn more.

Ask A Watch Specialist