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Brinker's Jewelers, Watches

5 Reasons Our Watch Department is Unmatched

December 14, 2017


Whether you’re purchasing your very first Rolex — a moment no watch enthusiast forgets — or adding another timepiece to your collection, you need to shop with a retailer you can trust.

Imitators, unauthorized dealers, and counterfeit name-brand watches are a dime a dozen these days. And replicas have become increasingly accurate, so it’s not always easy to spot the difference.

At Brinker’s Jewelers, you’ll never have to second guess authenticity. We maintain a vast selection from the world’s most skilled watch designers, including Rolex, Fendi, TAG Heuer, Tissot, Victorinox, and SevenFriday.

But here’s why our watch department goes beyond just selling name-brand watches.

Five Reasons Our Watch Department is Unmatched


1. Exclusivity

You won’t find a comparable selection anywhere else in the tristate. Every watch in our store has been hand-selected from the finest luxury watch brands from across the globe. No longer worn for time-keeping purposes alone, any wrist watch from our collection is guaranteed to excel in both form and function.

2. Largest Watch Repair facility in the Midwest

Your relationship with our watch department doesn’t end at checkout. Having your watch regularly serviced by our qualified professionals will help maintain its value, longevity, and performance. We offer complete watch servicing, from battery replacement to complete overhauls.

Most repairs, maintenance, and restorations can be done in-house in our state-of-the-art service center. Better yet — all work comes with a warranty for a little extra peace of mind.

3. Rolex Certified Retailer

We’re proud to be a part of the exclusive worldwide network of Official Rolex Jewelers allowed to sell and maintain Rolex watches. Precisely because Rolex is very selective about who they sell parts to, an entire industry of aftermarket, non-Rolex parts has popped up in recent years. We guarantee the authenticity of each and every part of your Rolex and are committed to ensuring your timepiece will outlast even you.

We’re the highest level service center achievable by an independent jewelry store and have the in-house capabilities to repair nearly the entire Rolex catalog from the past 60 years. The next time your Rolex requires servicing, and you’re looking for a face-to-face experience or something a little closer to home, we offer the exact same 2-year warranty as the Rolex factory.

4. Professional Qualifications

All of our watch department staff members are Certified Watchmakers and Lititz Watch Technicum Graduates, a curriculum established by Rolex itself to address the shortage of watchmakers who are qualified to service the world’s most sophisticated brands.

This curriculum has evolved over the years taking it a step further to meet today’s watchmaking needs, resulting in SAWTA — Swiss American Watchmakers Training Alliance — another certification our watchmakers have under their belts.

We believe trust is paramount when you’re buying a fine timepiece, and the collective wealth of experience shared by our highly knowledgeable staff will help you find the watch that was made for you.

5. Exceptional Customer Service

Your watch deserves the best service, and so do you. Your long-term satisfaction is our top priority and we take pride in sending you home with the watch you’ve always dreamed of.

A high-end watch is about so much more than time —it’s a lifetime companion, and if looked after, a meaningful heirloom that can be passed down for generations. Your standards for the quality of your timepiece should be equally as high when choosing who gets your business.

What Our Customers Are Saying

“Please accept my sincere appreciation for your assistance recently when I purchased a watch for my wife. Your sales staff Josh Lee and Dean Powell were attentive, helpful and accommodating! Their attention to detail was impressive. Brenda and I are fortunate to have been in jewelry stores in London, Monte Carlo, Las Vegas, etc. and your store stands at the top of the list as a singularly positive experience! We are both exceedingly impressed. Brenda is delighted with the watch. Cheers!”NEIL S.

Andrew and I wanted to thank you for all your help during our wedding journey. From the engagement ring to wedding bands, pearls for my bridesmaids and flower girl, and a beautiful watch I received on our wedding day, everything was perfect! Thanks for working with us and providing such a wonderful quality. We appreciate your business!ASHTON & ANDREW S.