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Brinker's Jewelers, Watches

5 Reasons Our Watch Department is Unmatched

March 22, 2019


Whether you’re purchasing your very first Rolex — a moment no watch enthusiast forgets — or adding another timepiece to your collection, you need to shop with a retailer you can trust.

Imitators, unauthorized dealers, and counterfeit name-brand watches are a dime a dozen these days. And replicas have become increasingly accurate, so it’s not always easy to spot the difference.

At Brinker’s Jewelers, watch authenticity is our priority. We maintain a vast selection from the world’s most skilled watch designers, including Rolex, Fendi, TAG Heuer, Tissot, Victorinox, and SevenFriday.

But here’s why our watch department goes beyond just selling name-brand watches.

Besides selling name-brand watches, Brinker’s watch department goes above and beyond the expectations of our customers.

Five Reasons Our Watch Department is Unmatched


1. Brand Exclusivity

You won’t find a comparable selection anywhere else in the tristate. Every watch in our store has been hand-selected from the finest luxury watch brands from across the globe. No longer worn for time-keeping purposes alone, any wrist watch from our collection is guaranteed to excel in both form and function.

2. Largest Watch Repair facility in the Midwest

Your relationship with our watch department doesn’t end at checkout. Having your watch regularly serviced by our qualified professionals will help maintain its value, longevity, and performance. We offer complete watch servicing, from battery replacement to complete watch redesign.

Most watch repairs, maintenance procedures, and restorations can be done in-house in our state-of-the-art service center. Better yet — all Brinker’s work comes with a warranty for a little extra peace of mind.

3. Rolex Certified Retailer

We’re a proud member of Official Rolex Jewelers, an exclusive worldwide network. This means Brinker’s is one of the few watch retailers allowed to sell and maintain Rolex watches.

Rolex is very selective about who they sell watch parts to, and an entire industry of aftermarket, non-Rolex parts have popped up in recent years. Brinker’s guarantees the authenticity of each and every part of your Rolex and is committed to ensuring your timepiece will outlast any other.

Brinker’s offers the highest level of service achievable by independent jewelry stores, and we have the in-house capabilities to repair nearly the entire Rolex catalog from the past 60 years. The next time your Rolex requires servicing, and you’re looking for a face-to-face experience or something a little closer to home, we offer the exact same 2-year warranty as the Rolex factory.

4. Professional Qualifications

All of our watch department staff members are Certified Watchmakers and Lititz Watch Technicum Graduates, a curriculum established by Rolex itself to address the shortage of watchmakers who are qualified to service the world’s most sophisticated brands.

This curriculum has evolved over the years, as watchmaking needs have increased, resulting in SAWTA — Swiss American Watchmakers Training Alliance — another certification our watchmakers have under their belts.

We believe trust is paramount when you’re buying a fine timepiece, and the collective wealth of experience shared by our highly knowledgeable staff will help you find the watch of your dreams.

5. Exceptional Customer Service

Your watch deserves the highest-quality service, and so do you. Your long-term satisfaction is our top priority and we take pride in sending you home with the watch you’ve always dreamed of.

A high-end watch is about so much more than time —it’s a lifetime companion, and if looked after, a meaningful heirloom that can be passed down for generations. Your standards for the quality of your timepiece should be equally as high when choosing who gets your business.

What Our Customers Are Saying

“The Brinker’s sales staff Josh Lee and Dean Powell were attentive, helpful and accommodating! Their attention to detail was impressive. Brenda and I are fortunate to have been in jewelry stores in London, Monte Carlo, Las Vegas, etc. and your store stands at the top of the list as a singularly positive experience! We are both exceedingly impressed. Brenda is delighted with the watch. Cheers!”NEIL S.

Andrew and I wanted to thank you for all your help during our wedding journey. From the engagement ring to wedding bands, pearls for my bridesmaids and flower girl, and a beautiful watch I received on our wedding day, everything was perfect! Thanks for working with us and providing such a wonderful quality. We appreciate your business!ASHTON & ANDREW S.