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Jewelry, Top Trends

4 Reasons Everyone is Obsessed with Rose Gold Jewelry

July 6, 2017


Rose gold jewelry has seen a significant comeback the last few years, and there’s good reason.

Other than being considered one of the most romantic metals due to its sweet-looking, peachy-rose color, it’s also surprisingly functional. Your jewelry collection would be lucky to have such a smart addition.

4 reasons why you should consider rose gold when looking for your next everyday piece:

  1. Long-lasting
    Pure gold is a very soft metal, so it’s usually alloyed (or mixed) with other metals to increase its resilience. Blending pure gold with copper is what gives rose gold both its strength and distinctive pink hue.
  2. Diverse
    The warm blush color complements all skin tones, and makes for a modern accent on men’s pieces as well. Notably, the unexpected color adds a unique touch to classic watches. And don’t be afraid to mix and match — rose gold paired with your other white and yellow gold jewelry creates beautiful mixed-metal ensembles.
  3. Nickel Alternative
    If nickel sensitivity is a concern for you, rose gold may be a great alternative. However, some rose gold alloys do contain a small amount of nickel as well. At Brinker’s, our specialists are happy to remove the guesswork and recommend the best alloys for your needs.
  4. Unique
    This dreamy metal isn’t as widely available as yellow or white gold, making authentic rose gold pieces rather uncommon and sure to be a conversation starter. If you’re looking for the perfect gift (including engagement rings) for someone special in your life, this rosy metal gives every piece it lives on a touch of romance.

Granted, it all comes down to taste and preference. Rose gold isn’t for everyone, but keep in mind there are numerous variations to appreciate for different flairs, including simple rose gold accents on jewelry, two-tone designs, and full rose gold pieces.

Nonetheless, be cautious of copycats

No matter the reason you’re drawn to this decadent metal, be mindful when shopping for the perfect piece. As with any eye-catching, stylish adornment, you should be aware of imitators. Here are a few things to keep in mind when shopping for rose gold jewelry:

  • Rose gold is an alloy metal which comes in 10kt, 14kt, and 18kt, so there’s no sure thing as “pure rose gold”
  • If the jewelry is marked 18K, but is deep red… it’s probably copycat rose gold or at very least, not 18K. The stronger the red coloring, the higher the copper content and vice versa.
  • A common alloy for rose gold is 75% gold and 25% copper, which is the standard blend for an authentic 18K piece. However, the composition can vary and many jewelry makers have their own copper alloy formulas.
  • Some people are allergic to copper as well, which means rose gold isn’t a classified hypoallergenic metal. If you have a reaction to a specific piece of rose gold jewelry, it could have a higher copper content. An option with a lower copper alloy percentage could be a simple solution.

At Brinker’s Jewelers, we’ll help you find the rose gold piece that matches your style and needs, without having to worry about authenticity. Stop by our store to see our selection, including rose gold engagement rings and watches, or inquire by phone 812.476.0651. Prefer email? Send us any jewelry questions you may have, we’re happy to help.